Explore, compare, and act on motivational intelligence through your own private web interface.
The Apex Platform is your control center and reference point for motivational intelligence. It provides:
Our web platform provides a way to explore the various MotiveModels we create in a simple, concise, visual way.
The Motivations Map provides a powerful visual of what truly drives your customers to advocate and purchase and how your brand measures up. This feature highlights the top four most influential motivators among your audience, allowing you to anchor your strategy in what matters most.
Users can:
The map categorizes each of Apex’s 16 core motivators including (in this example case) uncomplicated, predictable, dependable, and involved into zones of opportunity, strength, or neutrality, so teams can instantly interpret strategic priorities.
Scroll down the page to access numeric performance values and percentages for each motivator, enabling more precise prioritization and action planning.
This view is particularly useful for aligning cross-functional strategies across marketing, product, and customer experience with the motivations proven to drive real-world outcomes.
Linked to the KPIs you care about, the Apex Score provides a clear, quantified summary of how well your brand aligns with the motivational expectations of your customers.
It offers two important reference points:
The Apex score gives you a motivational high-water mark to pursue and a measurable way to track your progress while also being translated to the metrics you already use and communicate.
The Action Topics feature organizes and filters out the noise from raw customer feedback, support interactions, and social media chatter to surface what really matters.
You may be familiar with ‘text analytics’: topic
extraction and sentiment
analysis (+, -, neutral) in the context of analyzing customer feedback.
Apex extends this industry-standard practice by mathematically linking and prioritizing the topics that matter most to your audience.
Instead of working through long lists of disconnected topics, this view organizes all qualitative inputs by the motivators that matter most to your audience. It shows which themes are influencing your top motivators like dependable, involved, or empathetic, and to what degree.
With this feature, teams can:
This view acts as a translator between open-ended customer language and your motivational strategy, ensuring that your decisions are based on what’s influential and not just what’s loud.
Apex goes further by using a trained LLM to surface the most weighted themes
within those topics
(the good, the bad, and the ugly), then clusters those associated themes
to help you understand the full context behind each priority.
Apex helps you execute and move the needle on the most important priorities by going even further to provide AI-driven action ideas and inspirations powered by context specific to your brand and goals.
The Segments feature allows users to define and explore named audience groups whether they’re based on demographics, behavior, brand interaction, location, or any other custom attributes. By isolating and comparing motivational dynamics across these segments, you can spot patterns, track shifts, and take strategic action with precision.
Key capabilities include:
This feature is essential for teams aiming to differentiate in crowded markets and create precision strategies grounded in what distinct groups truly care about.
Demographics
The Demographics view allows users to break down motivational performance by key audience segments, such as location, gender, education, or visit history, highlighting opportunities for targeted improvement and growth.
With this feature, you can:
This comparative view helps teams move from broad strategies to precision segmentation, revealing where the most meaningful motivational shifts will have the highest business impact. Whether you’re refining acquisition strategies or optimizing experiences for underserved groups, the Demographics tool ensures you’re aligned with what different audiences value most.
The Competitive Insights view allows users to compare their brand’s motivational performance against key competitors highlighting areas where they’re outperforming or underperforming.
The Industry Insights view allows users to compare their brand’s motivational performance against key industry benchmarks highlighting areas where they’re outperforming or underperforming.
Empowers users to dynamically isolate and analyze any subgroup within any MotiveModel (your brand, your competitors, your industry, etc) enabling hyper-targeted strategy building grounded in motivational insight.
With the filters being dynamically available based on the data you provide the MotiveModel (see measurement) you can:
Whether you’re refining campaigns for a specific demographic or diagnosing performance in a location or loyalty tier, the Filters tool helps you move from general to precise without needing a new dataset or analysis.
A conversational interface to Apex’s motivational intelligence designed to help you explore and interpret MotiveModel results quickly, confidently, and on your own terms.
This built-in assistant acts like a knowledgeable teammate who:
These are just some of the common ways to explore your MotiveModels and various audiences within Apex.
Because MotivePath is an assignment taken on by our experts and analysts, we make the deliverables and associated assets available to you for download within your Apex platform account.
MotivePath applies the various MotiveModels available within your Apex instance and extends them to reverse-engineer the most effective path to specific business goals like churn reduction, rather than a MotiveModel’s target of advocacy and purchase loyalty.
All of the Apex platform’s features are kept fresh and decision-ready through MotiveLoop, Apex’s embedded intelligence layer.
With MotiveLoop, you will see within your Apex platform instance:
This makes Apex not just a tool for analysis, but an always-on intelligence engine for acquisition, growth, and retention across segments.