Assign Apex analysts to solve for a specific business goal and reverse-engineer the most effective actions to influence customer behavior to reach it.
MotivePath is a full-service assignment conducted by Apex analysts that takes the unique motivational profile uncovered by MotiveModel and turns it into a prioritized intervention plan towards a named business goal that predicts influence on customer behavior and simulates potential ROI from the proposed actions.
It connects the why your audience’s motivations to the what your behavioral, transactional, and demographic data to simulate and prescribe the most effective path to outcomes like retention, upsell, acquisition, or reduced churn.
Define the outcome
Choose a specific business goal: increase conversion, reduce churn, deepen loyalty, drive upsell, or others.
Combine the data
Integrate your motivational insights from the relevant MotiveModel with behavioral, transactional, and demographic data.
Simulate scenarios
Our behavioral-science-trained AI models test various strategies to see which interventions are most likely to drive your goal.
Prescribe a plan
Apex delivers a ranked set of actions that we collaborate with you to refine for realism and applicability. Each is tied to a key motivator and aligned to the specific audience segment it influences.
Forecast ROI
Every recommendation includes a projected business impact so you can prioritize based on value, not just insight.
Most research and analytics stop at insight. MotivePath delivers action.
By linking motivators like meaningful or distinct to specific behaviors and KPIs, we help you:
You don’t just get answers. You get a plan to act on them, fast.
MotivePath assignments deliver a concise, get-to-the-point report that is easy to understand and act on. Below is an example of a MotivePath result for a member-based brand who asked Apex how they could increase retention among 0-3 year tenured members.
MotivePath helps you act. MotiveLoop lets you adapt with shifting customer sentiment and evolving business goals.