What We Are vs What We Are Not

A prescriptive business intelligence service powered and scaled by behavioral-science-trained AI

A traditional market research or analytics firm that delivers static reports and cold analytical results without a connection to action

A partner that delivers decision-ready, motivation-informed strategies

A dashboard provider or tool that leaves interpretation and execution up to your team

Focused on the why behind behavior using validated motivational data

Reliant on past behavioral trends alone to make forward-looking recommendations

A collaborative service that integrates into your team’s workflow and domain expertise

A self-serve SaaS tool requiring internal data science or strategy maturity to get value

A provider of prescriptive, goal-oriented intervention plans that can be measured and iterated

A vendor offering generalized insights or blanket strategies

Equipped to work with and activate your existing data: behavioral, transactional, demographic, and open-ended feedback

Dependent on large new data collection efforts or full data overhauls

Designed to enhance and differentiate from your existing partners, including firms such as Kantar, Environics Analytics, NIQ, Dynamic Yield, Qualtrics, and your agency of record

Seeking to replace your research, martech, or analytics ecosystem

Scalable and technology-driven, enabling speed and specificity in both insights and execution

Limited by lengthy manual processes and analyses

Continuously optimizing your strategic direction through MotiveLoop

Delivering one-time reports that become outdated the moment your audience shifts