How to get started applying Apex’s Motivational Intelligence
We offer three different engagements and assess with you how each can help you reach your business goals.
Offering | Best For | Format | You get |
---|---|---|---|
MotiveModel | Understanding motivational drivers for an audience’s advocacy and loyalty and how to win them | Project-based (2-4 weeks) | A presentation and executive report prepared by our analysts for you to immediately apply to your business |
MotivePath | A prioritized intervention plan with simulated ROI for reducing churn, winning dayparts, activating new customers, or any other custome target business outcome. Uses MotiveModel | Project-based (2-4 weeks) | A presentation and executive report prepared by our analysts for you to immediately apply to your business |
MotiveLoop | A combination of always-on intelligence + human expertise through a custom cadence of MotiveModel and MotivePath | Embedded Partnership (Annualized, enables faster MotiveModels and MotivePaths) | Periodic presentations and executive reports prepared by our analysts for you to immediately apply to your business |
Below are the working steps we take to deliver a complete set of our offerings.
Our customers have different roles, needs, bandwidth, and timelines. Talk to us to build a bespoke engagement plan that sets you up for success.
Onboarding
Profile Motivations with MotiveModel
Receive a presentation and executive report prepared by our analysts for you to immediately apply to your business
Prescribe Action with MotivePath
Receive a presentation and executive report prepared by our analysts for you to immediately apply to your business
Measure and Evolve with MotiveLoop
Receive access to an online Apex instance to review your model and insights at any time Receive periodic presentations and executive reports prepared by our analysts for you to immediately apply to your business
In order to get the most out of Apex, you need to be able to:
The rest of the work is on us. You can sit back and let us do the heavy lifting.
Combine MotiveModel and MotivePath to get a full picture of your customers’ motivational blueprint, simulated ROI outcomes, and a strategic playbook for acquisition, retention, or growth. For continuous alignment with market shifts, consider MotiveLoop as your embedded intelligence partner.
Combine MotiveModel and MotivePath to get a full picture of your customers’ motivational blueprint, simulated ROI outcomes, and a strategic playbook for acquisition, retention, or growth. For continuous alignment with market shifts, consider MotiveLoop as your embedded intelligence partner.
Start with MotiveModel to uncover which emotional and psychological triggers drive your best customers to stay, spend, and advocate. Then move into MotivePath to build hyper-targeted campaigns and offers that align with those motivations without relying on margin-eroding discounts.
Begin with MotiveModel to enrich your current segmentation with a motivational layer. Use it to validate hypotheses, link sentiment to behavior, and provide stakeholders with deeper, action-ready insights that connect across functions.
Use MotiveModel to understand what drives satisfaction, loyalty, and friction across different customer segments. Then apply MotivePath to prioritize high-impact CX improvements that influence behavior and improve retention metrics.